Teenagers' cool culture Essay Example | Topics and Well Written Essays - 2500 words

Teenagers' cool culture - Essay Example Rushkoff describes in vivid detail this loop, as the media studies the kids in order to acquire popular images and then sells them the images of themselves. The youth and teens are instantly drawn to these images thereby desiring them. Following this replication, the media observes the interaction among the adolescents and then create new images to fit with the latest trend, and so on. The important question here is the authenticity of the images of the prevalent teen culture ardently pursued by the youth, which is shaped by the advertisement conglomerates, whose sole purpose is the sale and profits of their businesses, regardless of the protection and protection of the true teen American culture and identity. The ‘cool’ youth culture is actually known to have been initiated in the 1980s when parents began to spend more and more on the needs and desires of their children, as a result of the onset of the nuclear family systems coupled with the double income from both working parents. This also happens to be the period when conglomerates began their cold wars with each other in order to hook the teens into buying their brands and maintain loyalty towards their brands. Marketing and selling acquired a major role in the process, where marketing companies began to hire spies, to inculcate the ‘cool’ teen behavior into their advertisements, in order to lure the youth into buying their products. The impressionable adolescents were obviously drawn towards these images of themselves like a pierced nose or eyebrow, or cuffed leg or sleeve. The cycle of pursuit of ‘cool hunting’ was a vicious and never-ending one because the moment a ‘cool’ behavio r was identified and adopted it ceased to be â€Å"cool†! The intelligent kids obviously became aware of this cycle and the 1990s saw an absolutely new defensive to this mechanism, a rebellious defensive by the youth culture. The smart teens refused to accept or adopt anything that was publicized as

Amazon Marketing Communication Essay Example | Topics and Well Written Essays - 3500 words

Amazon Marketing Communication - Essay Example The present research has identified that market research is the first step in marketing communication.The organization identifies the market requirements and produces the appropriate products. The second phase involves delivering the product to the market through promotional activities. This form of marketing communication is however not complete since it lacks customer feedback. A complete marketing communication plan entails the dissemination of information and customer feedback. Marketing communication in e-commerce enables organizations such as Amazon to market their products across the globe with minimal limitations. Marketing communication influences the success of some f the largest e-commerce organizations in the world. It is, therefore, important to analyze marketing communication critically based on e-commerce. Organisations practicing e-commerce engage customers in their marketing strategy through constant communication. Amazon is an example of a large e-commerce organizat ion that markets its products by effectively communicating with its customers. Marketing communication is an important business activity that involves the distribution of product information through various marketing channels. It is also a direct communication between two or more individuals. Traditionally, the main marketing communication channel revolves around mouth-to-mouth communication. The development of e-commerce influences personal communication in many ways such as the introduction of e-mail and social network sites. The various types of personal marketing communication are expert channels, advocate channels, and social channels. Salespersons are the main agents of communication in the advocate channel. Some organizations prefer the services of experts to disseminate their information to customers. In such a case, experts mainly facilitate the communication. Social channels entail communication marketing that uses social platforms such as journals, leaflets, posters, radi o, television, magazines newspapers and online forums. In the contemporary world, organizations are using the internet as a marketing communication channel.